⦿ Overview
Client:
A premium pillow brand using TENCEL™ Lyocell fibers, designed for sustainability-conscious and skin-conscious adults and toddlers in the U.S. I led the complete brand experience—from identity and packaging to Amazon listings and digital conversion flows
Role
Design Consultant (Brand Identity, Packaging, Messaging, Amazon Catalog, Website Direction, Design System
Audience
Adults (18–35 years): Skincare-first consumers
Toddlers (0–3 years): Parents seeking skin-safe, eco-conscious comfort
Market
United States
Year
2024-2025
Duration
6 month
Team
Solo Designer, working directly with the founder
Pillows are intimate. They touch your face every night. I had to design a brand that built trust — before the user even laid down.
Directed & Designed the Brand Video: Ant Carrying the Zleeco Pillow
This motion piece was designed to communicate the ultra-lightweight nature of the Zleeco pillow through a metaphorical visual — even an ant can carry it. It reinforces our product promise in a simple, memorable way.
