The Complete Brand System: Transforming Happay's Multi-Product Experience
Beyond Components: Building a 360° Brand System That Transformed User Experience
⦿ Overview
Led the creation of Happay's first unified design system (HDS )Happay Design System) to solve critical product confusion, development inefficiencies, and marketing brand inconsistencies across 4 distinct products. The system established systematic color foundations, product differentiation strategies, comprehensive component libraries, and self-service marketing templates.
Role
Lead Visual & Design Systems Designer
Year
2022
Team
Lead Designer (Me):Built comprehensive design system from scratch from global color architecture to complete component library. Created multi-product brand differentiation strategy, systematic visual foundations, and full Figma implementation. Delivered 60% faster development and eliminated product confusion.
2 Designers: Website components, Marekting templates, Component documentation, usage guidelines
Marketing Team (3 members): Template requirements, self-service workflows
PM: Aligned marketing template requirements with brand strategy goals
4 Product Teams (Expense, Travel, Cards, Payments): Requirements gathering, testing, feedback
Visual Style & Gradient Exploration
Each gradient and style element was systematically designed to work within our established color token framework.
Home website interaction and visual language
