Role & Responsibilities
Timeline
Team
Preetham
Swapnil
Divya
Industries
Media and Entertainment
Technology & Advertising
Consumer Engagement
Social Networking
Overview
Problem Statement
Engagement Drop-off During Live Shows: Many users at Glance were dropping off from live shows, especially during idle periods when the host was late or the show hadn’t started yet. These idle moments created a gap in user engagement, leading to frustration and increased churn.
Objective: The goal was to minimize these drop-offs by keeping users engaged during the wait time, providing an enjoyable and interactive experience that held their attention, even when the live show experienced delays or hadn’t yet begun.
Highlights
Game interaction when the user is
early to the live show
User Flow snippet
1.Bubble Game interaction (Video loop) — 2.Bubble burst — 3. Interesting fact…
Host Welcome & Host Late Special Message (Motion)
User Flow snippet
1.Welcome screen — 2.Host late msg — 3.Host late msg as chat bubbles…
Live welcome screen
Research & Insights
We began by conducting user interviews and data analysis to identify the reasons behind user drop-offs. Key findings included:
Boredom: Users grew disengaged when waiting with nothing to do.
Lack of Interaction: The idle period felt passive and unengaging.
Varying Preferences: Different users wanted different things—some preferred active interaction, others preferred passive entertainment.
These insights shaped our design approach, leading us to develop multiple pre-show engagement strategies to cater to varying user needs.
Ideation & Conceptualization
During the ideation phase, we explored multiple solutions to enhance user engagement and minimize drop-offs during idle periods before the live show and when the host is late .
Based on user research and engagement patterns, we developed three primary concepts like Video flow, Game flow & Quiz flow—along with supporting screen designs to handle various states of the live show:
Host-Late Screen
When the host was delayed, we designed a welcome screen with clear, reassuring messaging (e.g., "The host will join soon!") to minimize frustration. Additionally, we added a real-time feature for the host to share a personal message explaining the delay, offering transparency and keeping users informed.
Quiz Flow (Pre-Show Quiz)
Light quizzes about the upcoming show, providing users with fun challenges while they waited.
Active Josh Meter
Throughout the pre-show journey, the Active Josh Meter displayed the number of users actively tapping.
Welcome screen
When users tap on the lock screen, they're greeted with an interactive ad that directs them to a live show.
North Star Design Principles
Engage at All Times
Keep users engaged, even during waiting periods or delays, with interactive content.
Real-Time Clarity
Provide real-time updates and clear visual cues to maintain user trust and attention.
Build Excitement
Use countdowns and dynamic elements to create urgency and anticipation.
Empathetic Communication
Address delays with transparent, reassuring messages to reduce frustration.
Solution
To address user drop-off before the live show, we developed three key interactive solutions: Video Flow, Game Flow, and Quiz Flow. Each solution aimed to enhance user engagement and anticipation.
1.Video flow
2.Game Flow
3.Quiz Flow
Exploring Engagement: A Breakdown of Three Interactive Flows
Below, we'll dive into the Video Flow, Game Flow, and Quiz Flow, showcasing how each uniquely contributes to keeping users entertained and connected.
Video flow
2.Game flow
2.Quiz
Objective
Engage users with a seamless live stream experience while maintaining interaction.
This flow guides users through a live video experience, starting from entering the show to the host’s arrival.
Key Interactions
Video stream playback.
Switching Between Quiz and Josh Meter.
Host-Joined Indicator.
Josh Meter.
Countdown timer before the live stream starts.
Video flow
Game flow
Quiz
Objective
Keep users entertained while waiting for the show to start.
Users interact with a bubble-popping game before the show. Each tap reveals fun facts and rewards.
Key Interactions
Bubble game during idle time.
Countdown timer and game transition when the show starts.
Game summary
Countdown timer before the live stream starts.
Video flow
Game flow
Quiz
Objective
Engage early users with an interactive quiz to entertain and maintain excitement while waiting for the live show. The quiz incentivizes participation by offering rewards for correct answers
Users interact with a bubble-popping game before the show. Each tap reveals fun facts and rewards.
Key Interactions
Quiz Participation
Josh Meter Engagement
Switching Between Quiz and Josh Meter
Countdown timer and game transition when the show starts.
Reward Summary
Countdown to the Live Show
Outcome and Impact
Increased User Engagement:
User interaction during the waiting period increased by 60%, with 70% of users participating in the Josh Meter taps and quiz activities.
The Josh Meter saw an average of 2,000 taps per live session, fostering a sense of community with users actively competing for higher engagement levels.
Post-show feedback revealed that 90% of users rated the pre-show activities as enjoyable, contributing to a 25% increase in positive reviews for the platform.
Selected Case Studies
